“As my child’s feet got bigger, I remembered the fun of changing shoes every year, so I gave them Nike stocks as a gift, but I don’t know why this happened.” Nike

and Disney stocks, which were popular as overseas stock gifts on Children’s Day, are struggling together.

According to the New York Exchange on the 3rd, the stock prices of Nike and Disney, which many people in Korea chose as Children’s Day gifts, coincidentally plummeted after Children’s Day, with returns reaching only -19.7% and -16.8%, respectively. For both stocks, the rebound after the recent plunge lasted only 3 to 4 trading days, respectively, and then fell again. For reference, the S&P 500 return rate after Children’s Day amounts to a plus (+) 9%. (As of August 31st)

Nike’s stock price fell for 11 consecutive days from the 10th to the 24th of last month, recording the longest decline in 43 years since its listing in 1980. The market capitalization that evaporated during this period alone amounts to $18.42 billion. In addition to the economic shock in China, the situation is considered serious due to the decline in consumer demand in the United States. The reason토토사이트 Nike’s stock price continued to plummet day after day was the poor second quarter performance announced by its largest wholesale customers, Foot Locker and Dick’s Sporting Goods .

Bloomberg pointed out, “The point that this is because China’s economic recovery is slow is just an excuse to find an excuse, and the U.S. market is more of a problem.” This is because Nike’s sales in Greater China account for only 14%, while the North American market accounts for 42%.

It is predicted that a rebound in product demand in the second half of the year will not be easy. Ryu Jin-i, a researcher at Hi Investment & Securities, said, “Consumer sentiment, which had been on the rebound this year, has fallen. “Meanwhile, the fact that interest rates, which are highly correlated with the consumption of durable goods, are maintained at a high level is a factor limiting consumption,” he said.

The recent increase in the credit card loan delinquency rate among U.S. consumers and the end of the student loan repayment moratorium are making it difficult for U.S. consumption to rebound in the future.

In particular, this reality is expected to have a negative impact on Disney’s stock price in the future. Even so, Disney’s stock price remains at its lowest level since October 2014. Disney’s stock price began to fall after announcing a ‘net loss of $460 million’ in the second quarter. The theme park business, including Disneyland, saw sales and operating profit increase by 17% and 20%, respectively, compared to the second quarter, but in the media and content business, sales only increased by 1%, and operating profit plummeted by 46%. The number of Disney Plus subscribers also decreased by 7.4% compared to the previous quarter. Concerns are growing as the number of subscribers is directly related to the growth potential of the business. Disney CEO

Bob Iger also acknowledged that “the company is facing a challenging environment in the short term,” sparking a decline in the stock price.

Competitor Netflix is ​​contrasting with Disney by drawing a long-term upward curve in its stock price as it pursues an aggressive strategy to enhance profitability, such as cracking down on account sharing and strengthening advertising-based plans. While Disney also needs a solution, there are concerns that the slump in the film business will continue for a considerable period of time. Brandon Nispel, an analyst at K-Bank Capital Markets, an investment firm, pointed out, “Disney is the only company whose content business is not performing,” and added, “It looks like its movie business will be in the red forever.”

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